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Friday, May 3, 2013

We are a 2013 Neographics Award Winner!

Update 7/11/13: We've just won an Award of Recognition from the Printing Industries of America for this piece as well! Please visit our blog post about the Award of Recognition.

Movad is excited to announce that we have been awarded the 2013 Neographics Power of Print "Best in Category" award for "Digital Printing Variable Data." It is an honor to have been recognized for this award, and we are very proud of this great achievement. This award is a testament to our attention to detail and quality, not just with this project, but with every project we handle. Our notification letter from the Graphics Arts Association, an affiliate of the Printing Industries of America, states "As a winner, you've joined an elite group of the best printers and graphic communications firms in the mid-Atlantic region. The competition this year was extraordinary, so you should be especially proud."

St. Joseph's University Letter SampleFor this award winning project, we partnered with the St. Joseph's University Athletics Department to develop a highly segmented, variable printed, direct mail fundraising appeal to raise money for the Hawk Athletic Fund. The mailing was split into 16 different segments based upon the recipients athletic interests - from Baseball, Golf, Women's Lacrosse, Men's Track and so on. Each recipient received a letter which was personalized to them from the department head or the head coach of the specific athletic team. Also changing in the piece were the photos along the sides of the fundraising appeal, for instance those receiving the baseball letter, received baseball photos on their appeal.

St. Joseph's University Envelope SampleBut the personalization did not stop there - the outer envelopes for the piece were also printed digitally. This allowed us to customize the envelope to reflect which office the mailing was from, for instance - Office of SJU Baseball, or Office of SJU Golf. By including this information the recipient is more likely to open the piece due to their interest/involvement with that particular sport.


"Saint Joseph's University Athletics congratulates Movad on a job well done!!  Partnering with Movad for our fall athletic appeal was great.  Their team was extremely thorough and easy to work with on every detail.  Thanks to Movad we had an extremely successful fall appeal.  We brought in over 290 gifts which resulted in over $97K for our programs." 
Rebecca Jurich
Associate Director Athletic Development, Donor Relations and Events

Saint Joseph's University

Would you like to learn more about how we can help you get award winning results, and request samples of the award winning appeal?

 






Join us in celebrating our Neographic Award with a 10% discount* on your upcoming printing/direct mail project - just mention the Neographic Award blog offer when you place the order. And be sure to follow us on Facebook or Google+ for photos from the award ceremony!

*One per customer - offer excludes postage - offer expires August 31, 2013.

Mario Lima is the Director of Social Media, and Design Department Manager for Movad - Mailing, Offset, Variable and Design. Mario has been involved in the printing industry since the early 1990s leading pre-press and design departments for Printers, Service Bureaus and Trade Show Exhibit Companies. When he's not geeking on the latest and greatest in graphic design and marketing, he can be found geeking it up with video or board gaming, making music, or playing with his Italian Greyhounds, Ghost and Roxy.