“The Postal Service is advancing an important new approach to delivery that reflects the strong growth of our package business and responds to the financial realities resulting from America’s changing mailing habits,” said Patrick R. Donahoe, Postmaster General and CEO. “We developed this approach by working with our customers to understand their delivery needs and by identifying creative ways to generate significant cost savings.”
But what impact will this have on Direct Mail that you send? With one less day of mail delivery in the week, there is likely to be a slight increase of pieces of mail each household receives in a day. And with those additional pieces comes additional competition for the recipients attention. The more appealing your piece is at first glance, the more likely it will be opened.
You may also want to rethink the day your mailings drop at the post office. It's unknown whether the bulk of this additional mail that would normally be delivered on Saturday will just shift to a Monday delivery, however, bulk mail will still be processed, but not delivered on Saturdays, so that will most likely be the case.
But the only sure thing is that you will need to continue to be creative with your pieces. Make your mailing stand out from every other piece, and it will have a better chance of being opened.
What do you think, will this change in delivery affect you? Please leave a comment and let us know.
If you need help getting your next mailing opened, feel free to visit us on the web at www.movadcorp.com, or call us at 215.638.2679.
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